About New Scale Technologies

What We Do

The New Scale team creates and manufactures miniature motion systems that make our customers more competitive. We make small, precise, and smart motion modules that embed drive, control, and digital communications inside.

Our customers benefit from dramatically simplified integration, enhanced performance, and accelerated deployment, especially for OEM products, robotic automation, IoT and I4.0 applications. Our products are used by organizations that make medical instruments, smart phone cameras, extended reality devices, neural recording measurements, and automated metrology tools.

Our skilled staff has decades of experience inventing and producing micro mechatronic systems that integrate precision mechanisms, microelectronics, and plug-and-play software.

We use a formal Quality Management System (QMS) to ensure all products and systems meet or exceed customer requirements and expectations. The QMS establishes compliance and continuous improvement of processes spanning management, sales, purchasing, engineering, quality, assembly, integration, testing, shipping and services.


New Scale Technologies (NST)

Embedded Motion Modules Make Great Products Smaller

Founded in 2002, NST develops, licenses and manufactures standard and customized embedded motion modules that fit on your fingertips.

Inside each rotary or linear stage are our patented and proprietary technologies including SQUIGGLE® and UTAF piezoelectric ultrasonic motors, position sensors, precision bearings, drive and control circuits, and microprocessors with closed-loop firmware that connects to New Scale Pathway® PC software.

Our M3 micro mechatronic modules require only battery power and high-level digital commands to produce sub-micrometer precision movements. M3 smart stages are easy for customers to integrate into wearable, handheld, portable and battery-powered products to move very small optics, produce haptic feedback, and miniaturize complex instruments.

For example, NST integrates M3 stages into multi-probe manipulator (MPM) systems where 3 to 24+ stages fit in a very small space and are operated from a single New Scale Pathway application to position silicon probes for electrophysiological brain recordings.


New Scale Robotics (NSR)

Smart Inspection Tools Elevate Quality Teams

Formed in 2018, NSR develops and manufactures robotic tools that automate dimensional metrology and make high-mix, small-batch manufacturing companies more competitive.

Our Q-Span® Workstations elevate quality teams by improving skills, capacity, productivity, recruitment, and retention. These automated workstations integrate:
(1) collaborative robots from Universal Robots
(2) NSR smart gripper/calipers and other standard gages, and
(3) teachable “plug-and-produce” software.

The resulting do-it-yourself (DIY) tools solve workforce challenges and automatically digitize inspection data. Real-time data logging improves process control and meets the most demanding customer requirements. 

Visit New Scale Robotics.

Partners and Investors

New Scale is a privately held entity. We have the following investors and partners:

  • Series A Investors (2005) – Individuals and institutions from the greater Rochester, NY region.
  • Series B Investor (2008-2009) ams (SWX:AMS), a supplier of patented analog ASICs for motor drive and position sensing.
  • Series C Investor (2019) – A strategic customer and license holder in the medical industry.
  • License Holders (consumer and mobile imaging) – ALPS Alpine, Tamron, TKD-EPC.
  • NSR Partner – Universal Robots (UR). NSR is a UR Certified System Integrator. Q-Span Workstations are certified UR+ Application Kits.


121 Victor Heights Parkway
Victor, NY 14564
Phone (585) 924-4450
FAX (585) 924-4468


New Scale Technologies was founded in 2002 to capture emerging opportunities for smaller consumer products, automated biomedical instruments, and nanotechnology research.


New Scale Robotics is a UR Certified System Integrator


21st US patent (UTAF motor technology)

Q-Span Workstations for automated small-part QC measurement introduced

Virtual Coordinate System (VCS) Software for MPM Systems released


Two more patents for piezoelectric stages and motor technology

Honored for global advancement by the RTMA and RBJ


New Scale Robotics division launched

NSR-PG Precision Gripper is UR certified

Longer-travel, higher-load M3-LS  micro stage introduced
  • 16th and 17th patents awarded
  • Multi-Probe Micromanipulator introduced
  • COBRA fiber positioner in production
Additional micro beam steering solutions introduced
  • First M3-FS focus modules and M3-LS smart stage delivered
  • 15th US patent awarded
  • Two additional patents awarded
  • First custom micro beam steering solutions delivered
  • Two additional companies signed as intellectual property licensees
  • 10th anniversary and 10th patent awarded
  • UTAF focus modules demonstrated by Tier-one phone camera module supplier
  • M3 module wins Design News Golden Mousetrap award
  • Reduced voltage SQUIGGLE motor
  • First M3 micro-mechatronic modules delivered
  • Named to “Best Companies to Work for in New York” list
  • Rotary piezo motors demonstrated
  • Series B equity investment from technology partner austriamicrosystems (now ams) (SWX:AMS)
  • Additional license agreements with Tamron, ALPS and TDK-EPCOS
  • UTAF motor demonstrated
  • Single-chip piezo motor driver ASIC introduced
  • Two additional US patents issued for SQUIGGLE motor
  • SQUIGGLE motor wins EE Times ACE award, Design News Golden Mousetrap award and Small Times Best of Small Tech award
  • “World’s smallest linear motor” debuts
  • Tamron licenses SQUIGGLE motor technology
  • First US patent issued for SQUIGGLE motor.
  • Series A equity investment.
First SQUIGGLE motors ship
First products ship
Company founded by David Henderson

Management Team

David A. Henderson

CEO and Founder

David is a technology innovator, experienced business leader, and proven team builder. He has more than 35 years of experience in engineering, new product introduction, worldwide market development, and profitable business operations. David’s technical expertise is mechanical and precision systems engineering. He has published or presented numerous papers and has been awarded more than 20 patents including patents for the SQUIGGLE at UTAF piezoelectric motors.

Before founding New Scale in 2002, David was director of the positioning product division of Burleigh Instruments (now EXFO), where he achieved 300% revenue growth with 20% EBITA from 1994 to 2000. He has prior experience as a program manager and mechanical engineer with Contraves USA.

David has a BS in Mechanical Engineering and MBA from Carnegie Mellon University. He serves as chairman of the New Scale Technology board of directors.

Deanna Baker

VP Finance and HR

Deanna joined New Scale in 2020 with more than 30 years of experience in accounting and finance. Her experience spans varied business segments including manufacturing, service and healthcare. 

Deanna spent 15 years with Paychex in operational and accounting roles during a time of exponential growth.  Embracing the “think outside the box” mentality encouraged at Paychex has been an invaluable tool throughout her career. 

She has a solid background in manufacturing through her work with global manufacturing companies Bosch and Getinge AB, and additional experience with World Wide Electric,  a Rochester, NY motor distributor. This experience has served as great preparation for her role at New Scale Technologies. 

Deanna has a BS in Accounting from LeMoyne College.

Heidi Quinlivan

VP Sales and Marketing

Heidi has more than 25 years of experience in business development, marketing, customer care and financial management.  She joined New Scale in 2012, was promoted to sales manager in 2015 and to vice president in 2019.

She has 13 years of experience at technology companies including New Scale Technologies and its New Scale Robotics division; Plures Technologies, a foundry-based MEMS sensor and spintronics company;  the Infotonics Technology Center of Canandaigua, NY; and Kirtas Technologies, a robotic scanning systems design and manufacturing company.  She has additional experience as finance director and member relations manager at the Arts Council of Rochester, and as finance director and business manager for an educational consulting firm.

Heidi has a BS in Education from State University of New York in Geneseo with additional studies in accounting at Monroe Community College.

Qin Xu, Ph.D.

Engineering Manager

Qin has been a key member of the New Scale engineering team since 2005. He is a leading contributor on ten of the company’s US patents for piezoelectric motors and miniature motion systems, and the primary inventor of the UTAF motor.  He was promoted to engineering manager in 2017 and continues to actively develop motion technologies, along with leading non-recurring engineering (NRE) projects and product development for both New Scale Technologies and New Scale Robotics.  Qin has a BS in Acoustics from Nanjing University and an MS and PhD in Physics from the University of Virginia.

Jason Austin

Operations Manager

Jason has more than 20 years of experience in precision electro-mechanical assembly, product testing, manufacturing engineering, and production management with an emphasis on piezoelectric motors and precision motion systems. He has contributed to development of virtually all new products and manufacturing processes at New Scale, starting as a production technician in 2005 and later as an R&D technician and process engineer. He was promoted to operations manager in 2017.  Prior to joining New Scale, Jason was with the positioning products division of Burleigh Instruments (now Exfo).

Steve Jackson

Quality Manager

Steve joined New Scale in 2020 bringing more than six years of experience in embedded and functional software development for utilities monitoring and security/tracking applications. At Enentics he supported internal audits and served as backup representative for Quality Assurance Notification / Quality Assurance Regulation (QAN/QAR) process audits from the certifying body. He is responsible for New Scale’s quality management system (QMS) and is leading the effort for ISO 9001:2015, ISO 13485:2016 and ISO 17025:2017 certification.  Steve has a BS in Physics from St. John Fisher College.

Stefan Friedrich

Marketing Manager, New Scale Robotics

Stefan joined New Scale Technologies in 2016 in sales of precision micro-mechatronic products, moving to the New Scale Robotics division in 2018. He has been instrumental in developing and executing the division’s sales and marketing strategies, including partnerships with Universal Robots and gage manufacturers. He has a BS in Business Administration and Management from State University of New York College at Brockport.

Fred Haas

Sales Manager, New Scale Robotics

Fred has more than 30 years of experience in technical sales of precision motion systems. He was most recently President of Haas Technical Sales for markets including metrology and manufacturing. He has prior sales experience at New Scale Technologies, Melles Griot, Exfo Burleigh, and Newport Corporation. He has BS in Electrical Engineering from State University of New York College at Buffalo.

Board of Directors

David A. Henderson


David is a technology innovator, experienced business leader, and proven team builder. He has more than 30 years of experience in engineering, new product introduction, worldwide market development, and profitable business operations. David’s technical expertise is in mechanical and precision systems engineering. He has published or presented numerous papers and holds several patents including the patent for the SQUIGGLE motor.

Before founding New Scale in 2002, David was director of the positioning product division of Burleigh Instruments (now EXFO), where he achieved 300% revenue growth with 20% EBITA from 1994 to 2000. He has prior experience as a program manager and mechanical engineer with Contraves USA.

David has a BS in Mechanical Engineering and MBA from Carnegie Mellon University. He serves as chairman of the New Scale Technology board of directors.

Allison Leet

Corporate Secretary

Allison joined New Scale in 2012 with more than 30 years of experience in finance, operations management and business planning for manufacturing companies. She was named vice president in 2013.

She retired from her full-time role in 2021 and retained the position of Corporate Secretary; assisting the CEO, Board of Directors, investors, shareholders and management team on special projects and corporate governance.

Allison has a BS in management science from Nazareth College and an MBA in business administration and finance from Rochester Institute of Technology.

Bruno B. Glavich


Bruno is founder and CEO of Applied Image Group, a leading provider of photonic, imaging, and electro-optical components and systems for markets including optics, fiber optics, lighting, medical, communications, scanning, automotive, imaging, and photonics. He is also active in numerous VC equity funding efforts through private equity company Istria, Inc.

Bruno has over 30 years of experience in photonics and imaging, including prior leadership and technical positions at PSC, Inc. and Bausch & Lomb. He is a founding member of the Rochester Region Photonics Cluster (RRPC) for the promotion of optical photonic technology in the Rochester, NY region, and participates in the Saunders College Dean’s Advisory Council at the Rochester Institute of Technology.

He earned a BS in photographic and imaging science and an MBA from the Rochester Institute of Technology, and was awarded the RIT School of Business Distinguished Alumnus Award in 1984.

Jacob Jacobsson


Jacob has held CEO positions at Blaze DFM, Inc., Forte Design Systems and SCS Corporation; and executive positions at Xilinx Inc., Cadence Design Systems, and Daisy Systems. He has served on the board of directors of publicly traded companies Actel Corp. (Nasdaq: ACTL), and ams AG (SIX:AMS). He presently serves as chairman of the boards of ATS Inc., Safello Corp., and Cymbet Corp., and is an angel investor and board director of a number of other privately held companies in the United States and Europe.

Prior to his management career, Jacob was active in the fields of Integrated Circuit (IC) design and automated design of semiconductor chips.

A citizen of Sweden and the United States, he holds M.S. degrees in Computer Science and Electrical Engineering from the Royal Institute of Technology (KTH, Stockholm) and a B.A. degree from the University of Stockholm.

Peter Loeppert, Ph.D.


Peter has a 30-year record of invention, development and successful commercialization of microelectronic products. Currently vice president of research and development at Knowles Acoustics, he led the development and commercialization of Knowles’ silicon microphone. He also created the first MOS-based microphone circuits now used in 80% of all hearing aids.

Peter has prior integrated circuit (IC) product development and commercialization experience with Monolithic Sensors, Gould Electronics Corporate Research Laboratory and McDonnell Douglas.

He holds a Ph.D. and MS in Electrical Engineering from Purdue University, and BS degrees in Electrical Engineering and Computer Science from Iowa State University. He has published numerous papers and holds 15 patents for microelectronic circuits, devices and processes.

Geoffrey H. Rosenberger


Geoffrey began his professional investment career as a security analyst with Manning & Napier Advisors, Inc., covering a broad range of businesses and industries. He co-founded Clover Capital Management, Inc., a Rochester-based investment management firm with over $2 billion of client assets under management. Since retiring he has been active in the not-for-profit sector and as an “angel” investor in new business formations.

Geoffrey serves on the board of directors of Manning & Napier, Inc. (NYSE: MN), the Greater Rochester Health Foundation, Vnomics Corp., Simpore, Inc., and True North Rochester Preparatory Charter School. He is a past chair of the Greater Rochester Chapter of the American Red Cross and previously served on the boards of Broadtree Residential, Inc., the Junior Achievement of Rochester, McQuaid Jesuit High School, Holy Sepulchre Cemetery, and St. Bernard’s Institute.

Geoffrey is a Chartered Financial Analyst. He holds a BS in Economics and an MBA from the University of Kentucky.

Carl Vause


Carl works across advanced hardware and software technologies to drive disruption and adoption. He advises both large publicly traded companies and early-stage start-ups, across multiple verticals, to understand and address market, technology, and product trends. Carl is VP Marketing, Orthopedics at CONMED Corporation and a Global Platform Fellow supporting the Advanced Manufacturing and Production Platform at the World Economic Forum.

As CEO of Soft Robotics Inc., Carl partnered with Dr. George Whitesides of Harvard University in 2013 to explore commercial applications for their ground-breaking soft robotics. Prior to joining Soft Robotics, Carl held a variety of senior positions in global technology companies such as 3M, Nestle, and Smith & Nephew.

Carl holds a BSEE from Virginia Military Institute and an MBA from London Business School. He began his career as a Naval Flight Officer in the United States Navy.