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Privacy Policy

This policy is effective as of February 3, 2021. Updated May 27, 2022

New Scale Technologies, Inc. and our business unit New Scale Robotics (“New Scale,” “we,” “us” or “our”) understand that when you use our website, you are entrusting us with your personal information. As a result, we have crafted this Privacy Policy with you in mind, so that we can protect your personal information and inform you of your privacy rights. In this Privacy Policy, we explain our policies and procedures for data collection, use, maintenance, protection, and disclosure when you visit https://www.newscaletech.com/ (the “Site”).

We will update this policy as we adjust our procedures to protect your information. Before these changes go into effect, we will post the updated policies and procedures here, along with an effective date for the amended Privacy Policy. Once we alter the policy, continued use of the Site on or after the effective date is considered consent to the amended Privacy Policy in relation to your Site use.

About Your Use of this Site


We are committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone, and applying the relevant accessibility standards.

Automatically Collected Information

Automatic Information Collection

As is customary for websites, the Site will collect information, including technical and routing information about your computer, without you being prompted. This may include geolocation data and internet or other electronic network activity such as device identifiers and advertising identifiers. We use this information to optimize our Site for our users’ use. If, however, you choose to browse the Internet anonymously or opt-out, we will not collect technical or routing information about your device.

Cookies & Web Analytics

Some information, including but not limited to IP addresses, operating systems, browsers, and browsing patterns, is either tracked or collected using “cookies” (which are small data files that a website places on your hard drive for record-keeping purposes) or “web beacons” (which are transparent pixel images that are used in collecting information about website usage). We use these to ensure our content improves and meets your, and other visitors’, needs. While most of the cookies we use will “disappear” when you finish browsing, we also use persistent cookies. Persistent cookies stay on your computer simply to ensure we recognize your device when you revisit our Site.

Please note that there are options on most browsers (like Google Chrome, Mozilla Firefox, Safari, and Internet Explorer) to disable cookies. You can choose to use such features to disable cookies, but it may impact your use of certain Site functions. To learn more about your ability to manage cookies and web beacons, please consult the privacy features in your browser.

Google Analytics

We may use Google Analytics to collect information about your use of the Site. Google Analytics collects certain information, such as how often you visit the Site, the pages you visit, and the other websites you used prior to visiting the Site. We may use the information received from Google Analytics to improve the Site. Google Analytics collects only the IP address assigned to you on the date you visit the website, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with any other information collected from you. Although Google Analytics stores a persistent cookie on your machine to identify you as a unique user the next time you visit the Site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is governed by the Google Analytics Terms of Use available at http://www.google.com/analytics/tos.html and the Google Privacy Policy available at http://www.google.com/intl/en/analytics/privacyoverview.html. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

Tracking Disclosure

We do not respond to web browser “do not track” signals or other similar mechanisms.

Children Under the Age of 13

This Site is not designed for children under the age of thirteen, and we do not collect information about children knowingly. If you believe that we have inadvertently collected information from a child of that age, please contact us. Our policy is to delete any information collected from or concerning a child under the age of 13 as quickly as possible.

External Links

The Site may contain links to third-party material, including other websites. This material is not affiliated with, or owned by, New Scale, and other websites may have their own terms and conditions and privacy policies. After you choose to follow the link and leave our Site, we are not responsible for the content of those websites, or their privacy policies. We have no control over what information they collect, or how they choose to use that information.

About the Data We Collect Generally

Other Information We Collect Via the Site

When you use our website, we may request personal information, including your name, address, email, telephone number, or other identifiers. This information is only collected when you present it to us, and we may use it for a variety of reasons, as explained in more detail below.

Use of Personally Identifiable Information

We may use (and, where specified, share) your personal information for the following purposes:

Communication – When you contact us, we may use personal information to reply and provide you with the services or information you requested. We also may use your personal information to collect feedback on our Site and policies.

Providing Content and Services – We may use personal information to provide you with content and services that you have ordered or requested.  If you choose to access certain content or services on this site, we may ask for personal information including your name and email address. We will use this information to deliver the requested content or service, follow up with you after delivery, and subscribe you to receive email updates (see subscriptions). This information is not shared with third parties other than our trusted partners who assist us in providing or delivering the content or service.

Subscriptions – If you choose to subscribe to our email updates, we collect personal information including your name and email address so that we can reach you. This information is not distributed to third parties, except for our third-party email platforms and on occasion your local New Scale representative or distributor for the purpose of providing information specific to your region. Should you wish to unsubscribe from our email updates, you may do so at any time by clicking on the unsubscribe link in the footer of any New Scale email sent to you. If, however, your request to unsubscribe appears to be unsuccessful, please contact us at nstsales@newscaletech.com.

Site Improvement – We reserve the right to use your personal information and browsing behavior to personalize our Site and improve the overall user experience. We also may use personal information to evaluate response rates or gauge the usability of the Site.

Protect Content – In order to stop malicious, deceptive, fraudulent or illegal activity from occurring on our website, we may use identifying information to monitor users’ behavior on the Site. Our attempts to prevent malicious, deceptive, fraudulent, or illegal Internet activity may cause some users to be suspended from the Site and its features.

Data Processing

We process your information so that we can improve our services and deliver information that you have either already requested or that we believe you would be interested in. Any information we transfer to a third-party processor that is not affiliated with New Scale is done so as permitted by law. We will enter into agreements with any such third party processors to ensure that they will not further collect, sell, or use your personal information except as necessary to perform data processing for us. In some of these cases, we process this information automatically, but in others we will ask your permission in advance. Either way, your information helps us understand what our customers and visitors are looking for, and helps us operate as a better, more responsive business. We always strive to respect your privacy.

Data Rights

Subject to applicable law, you may have the right to request and obtain information about, or copies of, your personal information that we process, where we obtained your information, the business or commercial purpose for collecting your information, the third parties with whom your information is shared, and whether our source of information is publicly accessible. You may also have the right to correct your personal information, or object to its processing. Lastly, you may have the right to ask us for information about when we typically delete stored information, or ask that information be anonymized or destroyed, depending on the situation and applicable laws.

All of our processing is in support of our business. Where we process your data based upon your consent, we recognize that you may withdraw consent if you wish to do so, and that you retain a right to your own data.

Information Disclosure

We may need to disclose your personal information occasionally. Most of our disclosures are necessary to complete a transaction or provide the information or service you have requested. In addition to this, we may disclose your information if needed to comply with a court order, law, legal proceeding, or request from the government. We also reserve the right to disclose your information if we have the reasonable belief that such disclosure is fundamental to the safety of individuals associated with New Scale or others unaffiliated with the company, or to report or investigate fraud or a crime.

We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to require that the transferee use personal information provided through this web site in a manner that is consistent with this Privacy Policy.


Security is important to us. We utilize standard and reasonable security methods, including administrative, technical and physical protections, to prevent the theft, access, alteration, destruction, or disclosure of your information. Nonetheless, no network, website, or communication using the Internet is perfectly secure. We will attempt to protect your information, but we cannot guarantee the safety of any information you send to us, and you do so at your own risk. In the unlikely case of a breach of private information, we will follow relevant laws and regulations to inform you of the breach.

Contact Us

If you have any questions or concerns about these policies, or how New Scale protects your personal data, please feel free to contact: nstsales@newscaletech.com