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New Scale Technologies expands global sales network with austriamicrosystems

austriamicrosystems’ global sales network adds New Scale's SQUIGGLE motors and motion systems to its product lineup

Victor, NY and Unterpremstaetten, Austria - June 30, 2008 - New Scale Technologies, Inc. has named its strategic partner austriamicrosystems (SWX: AMS) as a global, non-exclusive agent for its patented SQUIGGLE motors, micro motion systems and other products. The agreement significantly expands New Scale’s global sales reach while enabling analog chip specialist austriamicrosystems to introduce additional innovative products to its customers.

 

New Scale develops and manufactures miniature motion systems including the piezoelectric SQUIGGLE motor, the world’s smallest linear motor. austriamicrosystems is a leading designer and manufacturer of high performance analog ICs for communications, industry, medical and automotive applications. It has a global sales network of approximately 100 direct sales engineers and field application engineers (FAEs), spread across Asia, Europe, the USA and South Africa.

 

New Scale and austriamicrosystems formed a partnership early in 2008 to create tiny closed-loop motion systems integrating SQUIGGLE motors with single-chip motor controllers and position sensor ASICs.

 

“We are impressed with the technical competence of the austriamicrosystems sales and FAE teams, and their ability to understand their customers’ needs and offer innovative solutions,” said Dan Viggiano III, vice president and general manager of OEM products at New Scale. “We are thrilled to have this highly qualified sales network introducing New Scale products to design engineers around the world.”

 

“New Scale’s extremely small motion systems allow design engineers to add motion-based features where they could not be incorporated before, due to size and power constraints,” commented Carlo Rebughini, senior vice president of sales at austriamicrosystems. “Users of our high-performance analog ICs have a keen interest in expanding their products’ current capabilities and introducing innovative new products through the use of SQUIGGLE motors and micro motion systems.”

 

About New Scale Technologies

New Scale Technologies (www.newscaletech.com) designs and manufactures miniature motion systems for precise movement of optics in imaging applications. Our simple and elegant products deliver best-in-class performance in consumer imaging, biometric authentication, surveillance, medical and machine vision markets. With more than a decade of motion systems innovation, we integrate piezoelectric micro motors, miniature drive control electronics and precise mechanical systems. Our customers benefit from complete solutions for rapid commercialization of their next generation products.

 

 

SQUIGGLE is a registered trademark, and TRACKER, New Scale Pathway and UTAF are trademarks of New Scale Technologies, Inc.

 

Please note: Press releases are current as published, but are not updated after posting. Refer to our product pages for current product information including specifications.

 

About austriamicrosystems

austriamicrosystems is a leading designer and manufacturer of high performance analog ICs, combining more than 25 years of analog design capabilities and system know-how with its own state-of-the-art manufacturing and test facilities. austriamicrosystems leverages its expertise in low power and high accuracy to provide industry-leading customized and standard analog products. Operating worldwide with more than 1,000 employees, austriamicrosystems focuses on the areas of power management, sensors & sensor interfaces, mobile entertainment and car access in its markets Communications, Industry & Medical and Automotive, complemented by its Full Service Foundry activities. austriamicrosystems is listed on the SWX Swiss Exchange in Zurich (ticker: AMS).

 


For more information contact:

Lisa Schaertl
Phone 585-924-4450 x 113

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