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New Scale creates business unit to pursue additional high-volume market opportunities

Victor, NY - September 13, 2007 - New Scale Technologies, Inc. has created a strategic business unit to pursue new opportunities for SQUIGGLE motors and modules in OEM (Original Equipment Manufacturers) and Industrial markets. The new OEM and Industrial business unit will be headed by Dan Viggiano III, VP and General Manager. Viggiano has been with New Scale since 2003. He was most recently chief operating officer, leading SQUIGGLE motor engineering development and implementing New Scale's $1M manufacturing expansion at its headquarters in Victor, NY. Prior to joining New Scale, Viggiano was a project manager and mechanical engineer at EXFO Burleigh Products Group. He has a BS in Mechanical Engineering and an MBA from the Rochester Institute of Technology.

 

The OEM and Industrial business unit will develop strategic growth opportunities beyond the mobile phone camera markets developed by the company’s Mobacam Business Unit.

 

"These changes leverage our manufacturing capacity expansion and our success with Mobacam in targeting a specific, high-volume vertical market," said David Henderson, CEO and chief technology officer of New Scale. "The new business unit will focus on building additional vertical markets for our disruptive motor solutions, which offer the smallest possible size and lowest power. Dan has a proven ability to turn customers’ needs into unique, market-specific solutions."

 

New Scale is already working with numerous high-potential OEM customers in vertical markets ranging from electronic locks and medical devices to automotive modules and fuel cells. It has existing customers in additional markets including aerospace, defense and research.

 

"We are creating disruptive product platforms for specific industries, based on our patented SQUIGGLE motor technology,” Viggiano said. "One example is our new SQLM Series lock module, a ‘ready to use’ pre-engineered solution for lock manufacturers. We’ve integrated a SQUIGGLE motor, limit sensors and drive electronics into a package that engineers can drop into existing lock assemblies. Application-specific platforms like this speed our entry into new markets and help our customers move rapidly from concept to high-volume production on next-generation products."

 

In related news, New Scale announces the addition of Mike Perrotta as Director of Manufacturing. Perrotta has 10 years of high-volume precision manufacturing experience at Eastman Kodak and senior management experience at several entrepreneurial start-ups on the west and east coasts. Perrotta will lead the expansion of motor manufacturing capacity in Victor, NY from 1,000s to 10,000s per month, and support the creation of Asian manufacturing partnerships for higher production volumes.

 

 

About New Scale Technologies

New Scale Technologies (www.newscaletech.com) creates disruptively small motion systems based on our patented piezoelectric SQUIGGLE® motor, the world’s smallest linear motorand TRACKER™ position sensor. The ultrasonic SQUIGGLE motor is smaller, more precise, less expensive, more robust and more power-efficient than other micro motors. The TRACKER position sensor integrates a magnetic sensor with on-chip digital encoder, for smaller size and higher resolution than miniature optical encoders. We create complete motion systems integrating motor and sensor technology with supporting electronics (ASICs) developed with our partner austriamicrosystems (www.austriamicrosystems.com).

 

New Scale’s micro motors, encoders and micro-actuator modules enable design engineers to create smaller products including mobile phone cameras, electronic locks and intelligent fasteners, nano-scale fluid control including lab-on-a-chip systems, medical devices including miniature drug pumps and endoscopes, optics and imaging systems, automotive modules, lasers, aerospace and defense systems, cryogenic and MRI-compatible instruments, and consumer electronics including micro fuel cells.

 

SQUIGGLE is a registered trademark and TRACKER is a trademark of New Scale Technologies, Inc.

 

Please note: Press releases are current as published, but are not updated after posting. Refer to our product pages for current product information including specifications.


For more information contact:

Lisa Schaertl
Phone 585-924-4450 x 212
lschaertl@newscaletech.com


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