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New Scale promotion in sales & marketing

Heidi Quinlivan named business development and sales administrator

Victor, NY — Nov. 18, 2013— New Scale Technologies has promoted Heidi Quinlivan to the position of business development and sales administrator.  In this role she is responsible for coordinating all sales and business development activities including lead capture and data management, sales communications, channel partner activities, opportunity tracking and sales forecasting, order entry, and customer care.  Quinlivan joined New Scale in February 2013 and has been a key contributor in implementing new salesforce.com sales management and forecasting systems at New Scale.

“A strategic objective is to expand our OEM customer base through our unique, high-value motion module solutions,” said David Henderson, co-CEO.  “Since joining New Scale, Heidi has demonstrated the ability to multiply our business development productivity and effectiveness. I am pleased to recognize her as a key member of our sales and customer care team.”

Quinlivan brings more than 20 years of experience in customer care, financial management, business development support and marketing support. She has six years of experience at technology companies including Plures Technologies and the Infotonics Technology Center of Canandaigua, NY and at Kirtas Technologies of Victor, NY during its early start-up years. She has additional experience as finance director and member relations manager at the Arts Council of Rochester, and as finance director and business manager for an educational consulting firm.

She has a BS in Education from State University of New York in Geneseo with additional studies in accounting at Monroe Community College.

About New Scale Technologies

New Scale Technologies develops small, precise and smart motion systems for critical adjustments of optics in imaging devices and many other micro positioning applications. Our simple and elegant solutions deliver best-in-class performance in consumer imaging, biometric authentication, surveillance, medical devices, scientific instruments, haptic systems and many other markets. We design and manufacture custom products and license our technology to manufacturers worldwide. Our customers benefit from complete motion solutions that are tailored to their unique requirements and easily integrated into their next-generation instruments.

SQUIGGLE is a registered trademark, and New Scale Pathway and UTAF are trademarks of New Scale Technologies, Inc.

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